Do You Need an Ad Agency or Do It Yourself?

One of the questions I get most often is “how do I get my ads on TV?” The same goes for advertising your business in magazines, in newspapers, on cable TV, and on major sites.The easy way is to look up an Advertising Agency in your area and ask them to help you. Traditionally you need a BIG ad budget for an ad agency to work with you — $250,000 per year on up. These days times are tough and there are little agencies that will work with you for much less. Add to that TV, networks, and print media that are going broke and are making all kinds of deals onads (but don’t expect them to advertise that — you gotta call!)Placing your own ads on TV isn’t that hard. Simply call the TV station or cable TV office and ask for the sales department. A sales person will be happy to answer your questions and set up an ad schedule that will fit your budget. The same goes for newspapers, magazines, and print and online media that specialize in covering your industry. rental property letting a home

Here are some basics you need to know when planning your own ad strategy: TV gets you a large, general audience. This is especially true of CBS, NBC, ABC and your local TV news shows. To get a more targeted audience (for example 25 to 34 year-old women who have jobs and kids) advertise on cable TV. Different cable channels and shows are designed to appeal to different age groups, interest groups, and income levels. You can run your ad on shows that focus on people who would be likely to find your product or service of interest. It takes time and money to create your own TV commercial. Get it done right and cheap by hiring a local video production expert. Many of these pros work alone from home. So a few hundred dollars could get you a commercial that looks good enough, sell well, and will be accepted by TV sations. Don’t forget about industry media. The magazine, newsletter, or online site that everyone in your industry goes to for news is exactly where a business-to-business firm needs to advertise. Often these ads are pretty cheap but reach hundreds or thousands of decision makers in your industry. Keep your ad running month after month to build results. Offer free consulting and be easy to get in touch with on the phone and by email.Setting up your own big time ad schedule isn’t hard to do. By following these simple tips you can jump in and learn as you go. Right now media are hungry — really hungry — so this could be YOUR time to succeed in the New Economy.